A Short Note On Red Bull Energy Drink - 810 Words

Product description: Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. The brand came into existence in 1987. Red Bull Energy Drink is a functional beverage. Thanks to unique combination of high quality ingredients Red Bull Energy Drink vitalizes body and mind. Red Bull Energy Drink has been developed for people who want to have a clear and focused mind, perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle. In short, Red Bull gives wings to people who want to be mentally and physically active and have a zest for life. Red bull is trying to penetrate the Indian market to gain the highest market share but its facing so much competion fromother companie‟s drink. In this project we try to find out that what IMC plan red bulluses to become the number one company in beverage in India. Problem statment: The central problem I believe Red Bull is facing is the fact that it reached its maturity phase while many competitors have arisen, taking up some of its market share. Red Bull must act in order to avoid finding itself in decline due to the saturation of the market. What can it do to increase sales and retain its market share? Another Red Bull has recently faced Decrease in perceived value of the product due the fact that Red Bull has recently faced much controversy in regards to the health concerns associated withShow MoreRelatedRed Bull2926 Words   |  12 PagesRunning Head: Red Bull Red Bull: Building Brand Equity in New Ways! Three Questions on Pearson Case Study 4. George Ray Redmond Review 1. Describe Red Bull’s Sources of Brand Equity. Do they change depending on market or country? According to Keller (2008, p 53), brand equity is the strong, favorable and unique brand associations in the memory of customers. He goes on to define (p 54) two sources of brand equity: 1.) Brand Awareness; and 2.) Brand Image. Red Bull has well definedRead MoreAnalysis of Building Brand Equity of Non Traditional Ways Red Bull11410 Words   |  46 PagesAPPENDIX SITUATION ANALYSIS This Red Bull research analysis is meant to develop a marketing strategy for the Red Bull Company. Red Bull is an independently owned Austrian based company that produces energy drinks on a worldwide scale. They created the market for energy drinks and therefore have invited fervid competition. However, they have set the bar high among the energy drink industry and are still leading the way. Red Bull has a firm grasp on the energy drink market, controlling 70% of it, andRead MoreRed Bull Marketing Analysis9152 Words   |  37 PagesContents Introduction 1. Why did we choose Red Bull 2. Executive summary I) Company presentation II) Macro Analysis 1. Market Descriptions 2. PESTLE 3. Five Porter Forces III) Micro Analysis IV) Objectives Strategy 1. Customer Analysis 2. Segmentation 3. Targeting 4. Positioning 5. Marketing Mix V) Financial Statement VI) Recommendations Conclusion Reference Introduction Red Bull is the leader of the energy drink market. This company created in 1984 by Dietrich Mateschitz performsRead MoreWhy Energy Drinks Are Unhealthy2216 Words   |  9 PagesWhy Energy Drinks Are Really Unhealthy: Some Dangers of Drinking Energy Drinks Why Energy Drinks Are Really Unhealthy: Some Dangers of Drinking Energy Drinks A lot of people drink energy drinks now, especially young people and teenagers. Adults drink Red Bull and Monsters too explaining it that strong coffee doesn’t help them. Of course, people feel good when they drink energy drinks. Energy drinks have become popular among students in preparation for exams, office workersRead MoreRed Bull Marketing Plan7856 Words   |  32 PagesHow Red Bull woke up the teen market It looks (and tastes) like medicine, but it still conquered the soft drinks trade. Now the edgy pick-me-up is moving into the grown-up world of motor racing. John Arlidge reports reddit this John Arlidge The Observer, Sunday 5 December 2004 Article history At this time of year fallen leaves shroud the carefully planned suburbs of Milton Keynes. Mist drifts in from the fields. The posh car firms - Mercedes, Volkswagen, Audi - whose UK head offices ringRead MoreInternational Market Entry Strategies Redbull4492 Words   |  18 PagesCase Study: The Red Bull GmbH Marketing Strategy Prepared For: Prof. Dr. Christian Schuchardt GLOBAL MARKETING STRATEGIES IMBA 2014/15 International Graduate Center (IGC) Hochschule Bremen University of Applied Sciences Prepared By: Bakaa Chkeir Sahil Sabharwal Eric Branson Smith Khandaker Nazmul Alam Table of Content Part – 1: Introduction Part – 2: Red Bull’s General and International Strategic Approach By Sahil 1-2 3-6 Sabharwal 7-10 Part – 3: Red Bull’s Branding Read MoreCogave+Energy+Drink+Marketing+Plan7253 Words   |  30 PagesCogavà ©m | Agave ââ€" ¦ Coconut ââ€" ¦ Maqui Berry | | Cogavà © is an all-natural, healthy, and effective energy drink. The product strategy is defined in this marketing plan. | | Chad Rodriguez, Alvaro Alvarez, John Paul Mejia, Sabrina Casillas, Huda Tanjung | 5/26/2011 | | Table of Contents I. Executive Summary 3 II. Company Analysis 3 Mission Statement 3 Company Location 3 III. Situational Analysis 3 External Market Environment 3 Economic Environment: 3 TechnologicalRead MoreIndian Beverage Industry Report15071 Words   |  61 Pages†¢ PepsiCO India------------------------------------------------------23 †¢ UB Group-----------------------------------------------------------28 †¢ Dabur India Limited-----------------------------------------------30 †¢ Red Bull------------------------------------------------------------32 †¢ Cafà © Coffee Day---------------------------------------------------34 †¢ Nestle India--------------------------------------------------------35 †¢ Tata GlobalRead More5 Hour Energy Shot Business Proposal for the United Kingdom Expansion10942 Words   |  44 Pages5 hour ENERGY Shot Business Proposal for The United Kingdom Expansion November 17, 2012 Florida International University – MBA Class 2013 – Group 7 Table of Contents Executive Summary.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.2 Which Product and Why?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Target Consumer Market†¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦6 Labor Cost, Availability†¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Macroeconomic condition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦12 Technology...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreMarketing Management - Nike Case Study6867 Words   |  28 Pages NIKE will enter and dominate the sports drink industry in 2013 with a new product called, â€Å"NIKE Refuel†. This new energy sports drink will target NIKE’s existing natural target market segments. Currently, there are not a lot of competitors who offer energy sports drinks as a premium product. Not to mention the other value propositions of nutrimental, low calorie, great tasting, and made with all natural and quality ingredients. This new sports drink will also ena ble NIKE to continue to promote

A Good Leader Odysseus and Gilgamesh Free Essays

Strength, determination and dedication are a few examples of characteristics, which a leader should possess. Characteristics of a good leader may vary in the eye of the beholder, however, I believe that overall there are a few qualities that are critically important. Throughout a person’s life, the experiences they endure shape them and build them into an individual. We will write a custom essay sample on A Good Leader: Odysseus and Gilgamesh or any similar topic only for you Order Now Like the lugals in Mesopotamia, it is a leaders obligation to protect and serve. In the Mycenaean civilization the Wanax stood at the top of their social ladder. In the Odyssey, Odysseus would be a Wanax because he owned an independent walled kingdom or palace. Both Odysseus and Gilgamesh were looked up to as leaders. When asked if they were successful leaders, I was a bit stuck. After some thought, though, I came to the conclusion that I believe both Odysseus and Gilgamesh were successful leaders. They were not always successful leaders, but their adventures and experiences molded them into reliable men. Our first glance of Odysseus is when Telemakhos speaks of him to Athena. (Odyssey 8-9). He explains that he would rather have a father who is happy and growing old in his house rather than one with a mysterious and dangerous life. This is the first example of why I believe Odysseus started out as a bad leader. Although he was off fighting, against his wishes, he lost contact with the people he cared about the most, and fell off the radar. I believe that, as a leader, he should have been able to somehow get into contact with his family and inform them that he was okay. When comparing our first impression of Gilgamesh to Odysseus, we see someone who is extremely different. Odysseus had a loving family and a loyal wife. In contrast, Gilgamesh was selfish and achieved the glory he thought he deserved. He was on the hunt for immortality and in doing so, abandoned his city or Uruk to travel with his friend Enkidu. A successful leader should never abandon his or her people. One example that contrasts Odysseus’ quality of leadership can be seen by looking at his crew. None of his members survived. A successful leader should always lead, protect and receive respect from their crew and in many ways the members of his crew were disobedient. When Odysseus and his crew traveled to the island of Helios he distinctively said to his men not to touch the cattle (Odyssey 219-220). When Odysseus fell into a sleep, Eurylokhos, Odysseus’ main member of the crew, convinced the men to kill one of the cattle for food (Odyssey 221). Disobedience shows disrespect, and when the members of your crew do not listen to what you say it shows that they do not take you seriously. A second example showing how Odysseus could not control his crew is the bag of wind (Odyssey 166). I believe that if you are a successful leader, you should be able to control all of your people, namely your crew. Although Gilgamesh does not have a crew, he proves that he lacks the characteristics of a good leader in a few instances. Gilgamesh and Enkidu steal trees from the cedar forest, which is forbidden to mortals. This is prime example of how Gilgamesh does not care about anyone else but himself. He is disrespecting the Gods by entering the forest and going even further by cutting down the trees. During this endeavor they also kill Huwawa, the monster that guards the forest. At first Gilgamesh flees when he first sees the face of Huwawa (Gilgamesh 26). Gilgamesh fleeing from the face of the demon shows that he was afraid, and no leader should ever be afraid and show it. Another example of Gilgamesh lacking the qualities of a leader is when he kills the Bull of Heaven. The goddess Ishtar was in love with Gilgamesh and wanted to be with him; when she asks him to be her husband he rejects her and she goes straight to her father and mother, Anu and Antum (Gilgamesh 29-32). Ishtar has her father send the Bull of Heaven down to kill Gilgamesh, however Enkidu and Gilgamesh conquer the Bull of Heaven and kill it. The council of Gods were enraged and demand that Enkidu must die in order to pay for the deaths of both Huwawa and the Bull (Gilgamesh 37-38). Betraying the Gods enough for them to wish death upon Enkidu shows that Gilgamesh was certainly not being a respectful mortal, let alone leader. Odysseus was a very sneaky and cunning man. He was able to defeat many monsters by out-smarting them. This was not always the best way to go about achieving victory. Odysseus came upon the Kyklops while on his journey with his crew. They were stuck in his cave, and he thought of a sneaky plan to get away. Odysseus and his crew took a large pole and poked the Kyklops in the eye. Right before they did this, however, Odysseus told the Kyklops that his name was Nohbdy. When the kyklops ran out of his cave bellowing in pain his fellow Kyklops’ asked who did this to him. â€Å"Nohbdy, Nohbdy’s tricked me, Nohbdys’s ruined me† (Odyssey 157) was the Kyklops’ reply. This was extremely smart and cunning, and Odysseus would have been able to get away safe and sound. The unfortunate part occurred when Odysseus decides to brag his victory and announce his real name to the Kyklops. A leader should not feel the need to brag about victories that he or she has earned. Every leader knows that they are capable of defeat, and bragging is never something that a successful leader should do. As you can see there are several examples proving that Gilgamesh and Odysseus were not successful leaders from the start and throughout their journeys. The realization comes at the end of both novels where I believe the leaders made a change in their path for the better. When Odysseus and Telemakhos meet up they know that they must now defeat the suitors and gain the palace back as their own. Odysseus was disguised as a beggar so that he was able to go into the palace and get ready for the defeat of the suitors. You could already tell that he was starting to change when one of the suitors insulted him on being a beggar, and not being worthy. Normally Odysseus might have revealed whom he really was in order to prove his excellence, however he did not seem phased by it. From there Telemakhos and Odysseus defeated all of the suitors and claimed that palace, as it should be. Odysseus was back where he belonged, and ready to rule his people like he should have been doing from the start. Gilgamesh on the other hand was searching not for his way home, but for immortality. After Gilgamesh’s long journey he comes to the realization that death is inevitable. He learned from his talk with Utnapishtim that immortality cannot be earned when you are trying to get it. In his case, Utnapishtim was not looking for immortality when he built that ark. He was building the ark because he was told to and immortality was awarded to him as a reward. Death is something that cannot be avoided, and that he should just learn to accept that. Gilgamesh then finally realized what he had done to his people. Because he was so wrapped up in the glory, fame, and immortality he was trying to reach he gave up on something that was a part of him. Gilgamesh knew at that moment that he needed to travel back to Uruk and rule his people the way that they deserved to be ruled. In my opinion I believe that the end of both men’s journeys is the most important part. Yes, they were definitely not successful leaders for most of the story however the realizations at the end meant the most. When they realized that they let their people down they knew they needed to change. It shows that they will be there for them from now on, and be the best leaders they can be. I also believe that with the obstacles they over came along the way lessons were learned. Every champion athlete has to over come bad competitions, injuries, and bumps in the road in order for them to be at the top of the podium, and a successful leader has to do the exact same thing. How to cite A Good Leader: Odysseus and Gilgamesh, Papers

Music Why it is the most important thing in my life. free essay sample

The reason this is, I think. Is because my family was built around two main things: Music and Religion. Although I value religion greatly, I think you cant have worship without song. Also, I was Influenced by my siblings because they each listen to music to a great extent. I listen to mostly all types of music because I think It Is Important to have a variety of favorite genres.The style of music I listen to mostly It Heavy Metal, but I also listen to some rap, and charlatans rock. My friends also have their own styles of music that are different from mine, but I listen to them from time to time and have gotten to Like some of them. For Instance, My friend Annual listens to Rock but also listens to Spanish Rock, even though I cant understand It, I still have come to Like mom Spanish rock songs because of the sound of the music. We will write a custom essay sample on Music: Why it is the most important thing in my life. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another example is my friend Chris, He likes country but likes rock also, even though I dont like country I still listen to it from time to time. My family members are like musical interments, every one of us has our own unique style,shape, and size. Music is one thing my family is based on, thats why its the most important thing in my life. Music Why it is the most important thing in my life. free essay sample The style of music I listen to mostly it Heavy Metal, but I also listen to some rap, and Christian rock. My friends also have their own styles of music that are different from mine, but I listen to them room time to time and have gotten to like some Of them. For instance, My friend Anabas listens to Rock but also listens to Spanish Rock, even though I cant understand it, I still have come to like some Spanish rock songs because of the sound of the music.Another example is my friend Chris, He likes country but likes rock also, even though I dont like country still listen to it from time to time. My family members are like musical interments, every one of us has our own unique style,shape, and size. Music is one thing my family is based on, thats why its the most important thing in my life. We will write a custom essay sample on Music: Why it is the most important thing in my life. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page